If you have a sports bar, restaurant, or hospitality business, you’re constantly looking for ways to increase your revenue, attract more customers, and enhance customer satisfaction. An easy way to do this would be to upgrade or even invest in a premium sports package for your commercial business. Entertainment like TV can help to keep customers engaged, but what TV service should you use for your bar?  Let’s explore the options and benefits of having DIRECTV in bars vs. Cable TV.

Why is it Important for Bar Businesses to Have a TV?

Group of Latin American friends watching a football game and making a toast at a sports bar

For bar businesses, offering entertainment options is crucial. Customers come to bars not only for food and drinks but also for a fun and enjoyable experience. Here’s how having a TV in a bar makes a difference:

  • Atmosphere for Social Interaction

TVs can be a great way to attract customers to your bar, especially if you show popular sports games or events. People are more likely to go to a bar that they know is showing the game they want to watch, and they may also bring their friends and family with them.

  • For the Sports Fans

Sports on TV draw a crowd. Having different sports channels makes your place a go-to spot for fans who want to catch the game while having a good time.

  • Competitive Advantage

Bars with TVs are a step ahead. They’re more exciting and unique, which makes people want to come back.

  • Stay Longer, Spend More

Cool TV shows keep people around. The longer they stay, the more they eat and drink. That means more sales and a livelier atmosphere

DIRECTV vs. Cable TV: What Is Best For Your Bar?

The Advantages of DIRECTV

DIRECTV, a leading satellite TV provider, offers several advantages that make it an ideal choice for bars:

1. Extensive Channel Lineup

 DIRECTV provides a vast selection of channels, including sports, news, movies, and more. This allows you to offer a diverse range of entertainment options to your customers.

2. Sports Packages

DIRECTV offers exclusive sports packages, such as NFL Sunday Ticket, which provides access to out-of-market football games. This can be a significant draw for sports fans, attracting them to your bar.

3. Exclusive Programming Options

DIRECTV offers unique programming options that are not available with cable TV. This includes specialty channels, international programming, and interactive features, enhancing the entertainment experience for your customers.

Advantages of Cable TV

Cable TV is another popular option for businesses, including bars. It operates through cable infrastructure and offers its own set of advantages:

1. Local Programming

Cable TV often includes local channels, allowing you to cater to customers who want to stay updated on local news, events, and shows.

2. Bundled Services

Cable providers often offer bundled services, including internet and phone, which can be convenient for businesses looking for an all-in-one solution.

3. Availability

Cable TV is widely available in many areas, making it a viable option for bars located in regions where satellite TV might have limited coverage.

DIRECTV vs. Cable TV: Final Verdict

The best choice between DIRECTV vs. Cable TV ultimately depends on your specific requirements and priorities. However, when it comes to bars, DIRECTV is often considered the ideal choice. Over 90% of bars and restaurants believe that adding DIRECTV has significantly contributed to the growth of their business.

It’s because DIRECTV offers extensive sports coverage through its sports packages, such as NFL Sunday Ticket, giving you access to a wide range of sporting events. This makes it a go-to option for sports bars looking to attract passionate sports fans. Second, DIRECTV provides exclusive programming options, including specialty channels and international content.

This diverse range of programming helps you cater to different customer preferences and stand out from your competitors. Finally, DIRECTV’s satellite technology ensures a reliable signal and delivers high-quality content in high definition. This enhances the overall viewing experience for your customers, keeping them engaged and satisfied. So, if you’re looking to provide exceptional entertainment options for your bar, DIRECTV is often the top choice.

What Factors To Consider Before Getting A DIRECTV For Your Bar?

If you’re considering getting a DIRECTV for your bars and restaurants, ask yourself a few questions:

  • How big is your place? How many TV screens will you need for your bar or restaurant?
  • How many different programs and channel line-ups do you need for your bar?
  • Do you need just a ‘TV’ or also advertising boards and the latest music?

Remember, this is not an expense, it’s a profit center. If done right, it can make you money. Only you can determine the number of TVs based on the type of bar or restaurant you want. If it’s a place where locals come to watch games, more TVs would be better. But if you only occasionally tune into games or news, one TV might be enough.

Also, don’t forget to have a TV in the bar manager’s office or employee lunchroom. Happy employees lead to happy customers, and providing a refreshing breakroom experience is important. Moreover, customers don’t appreciate waitstaff watching the game instead of working. Having a TV in the breakroom can solve that problem.

What Is the Cost of DIRECTV For Bars?

DIRECTV offers a range of packages tailored to various channel lineups. The cost of DIRECTV for bars depends on the package selected. It’s essential to explore the available options before deciding on the most suitable package. Consider factors such as channel variety, sports coverage, and pricing to make an informed choice.


If you’re deciding between DIRECTV Vs. Cable TV, we suggest going with DIRECTV. It offers premium sports packages that can help attract more customers for your business. It’s not just about word-of-mouth or advertising; especially in big cities, it’s important to let travelers and diners know that you have what they’re looking for. By catering to their needs, you can increase your revenue and foot traffic.

Where To Get DIRECTV For Your Bar?

If you’re looking for access to NFL Sunday Ticket, MLB, the NBA, or any other sport, CSS’s DIRECTV premium packages can give you everything you need. Whether you want to watch these sports, we have the right packages for you.

To learn more about our products and services or to get a quote from our experts, give us a call at 800-910-0626. We’d be happy to serve you!